Gold Coast Media Blog Online News, Pop Culture, Combat Sport and Business News Blog News Online News Pop Culture SEO and SEM Digital Business Disruptors Combat Sports MMA Pro Wrestling Social Media News Netflix reels in viewers with three-word hooks One of the reasons the streaming giant’s engagement is so high is that it deploys tools to coax a viewer to watch. Executives know they have less than a minute to work. Grey’s Anatomy is “soapy” and “emotional”. Emily in Paris is “campy” and “quirky”. Our Planet II is “relaxing” and “captivating”, while Gravity is “suspenseful” and “visually striking”. Words such as these, displayed near the synopsis and movie poster-style tile for each one of the thousands of titles on Netflix, appear to be scooped out of a grab bag. In fact, they are a critical tool to induce viewers to hit play, and a key to Netflix’s dominance. The two- or three-word tags, meant to convey the gestalt of a show or movie, regularly help viewers choose a show from the serv...
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